Gur is an age old unrefined form of sugar that is been mentioned in Ayurveda since ancient times. Some say jaggary originated in Eastern India and has been there since 16th century but the word Jaggary comes from Portuguese word Jagara. Jaggary is concentrated product of cane juice that is obtained by boiling raw, concentrated juice till it solidifies without separation of the molasses and crystals. It can be made either from sugarcane or palm tree. Most of jaggary production happens in Asia, Latin America and Africa, and more than 70% of world production happens in Indian sub-continent. It is making a come back as a healthier option to refined sugar. Jaggary is more nutritious because of the molasses content and molasses are rich in nutrients, it helps keep the body warm. The darker the gur the better as then there is no chemical treatment done to the same, to get lighter colour one has to do chemical treatment mostly with sodium hydrosulphite. Jaggary is a good alternative to white/refined sugar as it is a healthier alternative especially in winters as it has hot potency.

Benefits of Jaggery

•  Helps in improving digestive health as it detoxifies the body and enhances the production of digestive enzymes due to presence of fibre.
•  It is loaded with anti-oxidants and minerals like phosphorus, zinc, magnesium, selenium that help prevent free radicals.
•  Can aid to prevent anemia as rich in iron and folate.
• Can provide instant energy over an extended period of time as energy is released slowly.
•  Acts as a blood purifier and nourishes skin from within.
•  Can treat flue like symptoms.
•  It stimulates the release of endorphins thereby easing menstrual pain.
•  Helps in liver detoxification as it flushes out nasty toxins from the body.
• May prevent respiratory problems as boosts immunity within the body.
•  Helps in preventing joint pain as it strengthens the bones.
• Boasts body metabolism as has high content of potassium thereby maintaining the electrolyte balance in the body.

Why Svaguna

Our gur has mild notes of fermentation mixed in with molasses andcomes from Chhindwara, Madhya Pradesh where gur can be made in its natural form and colour with molasses, in a few states in India darker colour gur is not permitted to be manufactured. Our gur is a better alternative to refined sugar as it is fresh and hard and has the original taste as in ancient times as there are no chemicals added during the evaporation process.


•  Excessive consumption can trigger insulin resistance and type 2 diabetes.
•  Can contract fungal infections easily.
•  Avoid jaggary that is light and white in colour.

Best form to have:

•  As a replacement to refined sugar in desserts, tea, drinks, etc.
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